The hairdressing business is a competitive one at the best of times, and in London, the rivalry is even fiercer to get clients through the door. Sometimes it can feel a though you are outnumbered by big names in the industry, and there is no way to stand out in the crowd.
There are many different elements which all appeal to clients when they are making the decision of which hair salon to go to; the quality of the colour and cuts you perform, the friendliness of the staff, the opening hours you dedicate yourself to, and the branding of your salon.
You may not realise it, but the interior and exterior design of your hair salon is also a contributing factor for any potential clients when choosing where to try. Most people go to a hair salon every so often, and in London in particular, people are constantly fashion conscious and on the lookout for new trends. For this reason, you need to think of everyone walking past your premise as a potential client.
Every so often, it is important to make sure you are keeping up with the crowd when it comes to the design of your salon. You need to ensure that both the exterior and interior are well designed and appealing. If a clients can’t trust you to make your own salon look good, do you really think they will let you loose on their hair?
While the thought of remodelling your salon can seem overwhelming, it can be just the ticket you need to drawing in business and create a new image for your business, plus it will keep your salon looking fresh and ahead of the game. Your staff will appreciate the new look, and your clients will also welcome the change.
If you think your salon is overdue a revamp, read ahead to find out how you can give your clients the va va voom they are craving!
- Take note of your door
The door to your salon is the first thing your clients will see when they walk in or check out your opening hours, so make sure it’s in tip top condition. This could mean simply a good clean, or a repaint, or if the door is simply looking too shabby for saviour, you could install a new one. Make sure the handles are shiny and the entire entrance looks enticing.
As well as making sure the door itself looks appealing, you could also add some branding, such as a sign for your salon, and even add the opening hours to the front door. This way, people walking past will be enticed and informed of what you have to offer.
- Exterior design
Anyone walking across the road from your salon is highly likely to notice the exterior look of your salon, that is your colour scheme, name and general design. It is a good idea to make sure that it looks professional, quality and clean. Go for colours which are classy and not tacky, for example it is usually a good idea to stay away from bright colours, but go for a mixture of more pastel, neutral colours such as lilacs, greys, and silver.
It is usual to have large glass windows for your salon so that the area is filled with natural light; this is important so that your clients can see hair colours properly, and will also create a fresher, brighter look for your salon. However, it is important to get the right balance between allowing natural light into the salon and also giving your clients privacy when they’re in the chair. No one wants to have people looking at them through the windows when they have foils in their hair.
When considering your workspace, one of the most important things to consider is the room between each chair and wall. You need ample room to allow for your stylists to work comfortably and freely, and you also need to make sure that your clients feel comfortable.
Mirrors are obviously a must have in any salon, but consider adding more decorative mirrors and mirrored walls to your workspace too as this will create the atmosphere of a more spacious salon.
It is also a good idea to create another section of the salon for the wash area so that your clients are met with a tranquil feeling away from the hustle and bustle of the salon when they are having their hair washed. In this area, it is also highly important to make sure that you have enough space for your clients to work comfortably. It is recommended that one wash basin is provided for every three styling chairs.
- Reception area
The reception area in your salon is just as important as the workspace, as this is where your clients will relax before their appointments and think about the salon. It goes without saying that clients are sometimes waiting for longer than expected, and can be sitting in reception for 10 minutes or longer. For this reason, you will need to make sure that you provide a comfortable, enjoyable place for your clients to sit whilst they wait.
In order to make sure your clients don’t get bored and impatient whilst they are waiting, it is a good idea to provide magazines, and also offer refreshments. You can opt for the classic of offering round tea and coffee, or you can even get a free vending machine in London to ease the waiting time.
In terms of furniture, make sure to get something comfortable, and it is also best to opt for leather rather than material to avoid stains which will wreck your furniture completely. Make sure to buy from a good supplier and know you terms and conditions regarding the guarantee.
It is a good idea to put the counter in the primary obvious position so that clients are immediately met with it when they walk through the door. Use floor levels or partitions to divide this off from other areas of the salon.
Make sure you consider how you will organise your clutter around the counter in your salon, and avoid any unnecessary mess. Think about how best to organise appointments and any paperwork, and hide it away from clients.
Also, avoid putting any main retail behind the desk, as this will create a barrier between you and your clients. Instead, position them in a place they are more likely to browse, such as in the waiting area.